| Title: | Is couponing an effective promotional strategy? An examination of the Procter & Gamble zero-coupon test; |
|---|---|
| Authors and Corporations: | |
| In: | Journal of Marketing Communications, 7, 2001, 1, p. 3-9 |
| published: |
Informa UK Limited
|
| Media Type: | Article, E-Article |
| Physical Description: | 3-9 |
|---|---|
| ISSN: |
1466-4445
1352-7266 |
| DOI: | 10.1080/13527260151077427 |
| published in: | Journal of Marketing Communications |
| Language: | Undetermined |
| Subjects: | |
| Collection: | Informa UK Limited (CrossRef) |