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Bibliographic Details
Authors and Corporations:	O'Cass, Aron, Grace, Debra
In:	Journal of Marketing Communications, 10, 2004, 4, p. 241-254
published:	Informa UK Limited
Media Type:	Article, E-Article

further information
Physical Description:	241-254
ISSN:	1352-7266 1466-4445
DOI:	10.1080/1352726042000228286
published in:	Journal of Marketing Communications
Language:	English
Subjects:	Marketing Business and International Management
Collection:	Informa UK Limited (CrossRef)

Service brands and communication effects