APA Citation

Rosengren, S.(2006). Brand–Slogan Matching in a Cluttered Environment. Journal of Marketing Communications, 12(4), 263-279. doi:10.1080/13527260600714700

MLA Citation

Rosengren, Sara. "Brand–Slogan Matching in a Cluttered Environment". Journal of Marketing Communications, 12.4 ( 2006 ): 263-279.

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