| In: | Journal of Marketing Communications, 14, 2008, 3, p. 243-245 |
|---|---|
| published: |
Informa UK Limited
|
| Media Type: | Article, E-Article |
| Physical Description: | 243-245 |
|---|---|
| ISSN: |
1352-7266
1466-4445 |
| DOI: | 10.1080/13527260701718592 |
| published in: | Journal of Marketing Communications |
| Language: | English |
| Subjects: | |
| Collection: | Informa UK Limited (CrossRef) |