Melewar, T.(2009). MNE executive insights into international advertising programme standardisation. Journal of Marketing Communications, 15(5), 345-365. doi:10.1080/13527260802710316
MLA CitationMelewar, T.C. "MNE Executive Insights Into International Advertising Programme Standardisation". Journal of Marketing Communications, 15.5 ( 2009 ): 345-365.
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