MNE executive insights into international advertising programme standardisation

Saved in:

Favorite

Bibliographic Details
Authors and Corporations: Melewar, T.C., Pickton, D., Gupta, S., Chigovanyika, T.
In: Journal of Marketing Communications, 15, 2009, 5, p. 345-365
published:
Informa UK Limited
Media Type: Article, E-Article

Not logged in

further information
Physical Description: 345-365
ISSN: 1352-7266
1466-4445
DOI: 10.1080/13527260802710316
published in: Journal of Marketing Communications
Language: English
Subjects:
Marketing
Business and International Management
Collection: Informa UK Limited (CrossRef)