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Bibliographic Details
Authors and Corporations:	Park, Jihye
In:	Journal of Marketing Communications, 24, 2018, 1, p. 17-34
published:	Informa UK Limited
Media Type:	Article, E-Article

further information
Physical Description:	17-34
ISSN:	1352-7266 1466-4445
DOI:	10.1080/13527266.2015.1072576
published in:	Journal of Marketing Communications
Language:	English
Subjects:	Marketing Business and International Management
Collection:	Informa UK Limited (CrossRef)

Self-gifting as a therapeutic reward: motivational approach for self-gifting promotions