Kim, T.(2018). Effects of ironic advertising on consumers’ attention, involvement and attitude. Journal of Marketing Communications, 24(1), 53-67. doi:10.1080/13527266.2015.1096817
MLA CitationKim, Taemin. "Effects of Ironic Advertising On Consumers’ Attention, Involvement and Attitude". Journal of Marketing Communications, 24.1 ( 2018 ): 53-67.
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