How digital platforms influence luxury purchase behavior in India?

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Bibliographic Details
Authors and Corporations: Jain, Varsha, Schultz, Don E.
In: Journal of Marketing Communications, 25, 2019, 1, p. 41-64
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 41-64
ISSN: 1466-4445
1352-7266
DOI: 10.1080/13527266.2016.1197295
published in: Journal of Marketing Communications
Language: English
Subjects:
Marketing
Business and International Management
Collection: Informa UK Limited (CrossRef)