Do low involved brands have better consumer perception due to product placement in emerging markets?

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Bibliographic Details
Authors and Corporations: Srivastava, R. K.
In: Journal of Marketing Communications, 24, 2018, 4, p. 360-374
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 360-374
ISSN: 1352-7266
1466-4445
DOI: 10.1080/13527266.2017.1414705
published in: Journal of Marketing Communications
Language: English
Subjects:
Marketing
Business and International Management
Collection: Informa UK Limited (CrossRef)