A series of persuasive events. Sequencing effects of negative and positive messages on party evaluat...

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Bibliographic Details
Title: A series of persuasive events. Sequencing effects of negative and positive messages on party evaluations and perceptions of negativity;
Authors and Corporations: Nai, Alessandro, Seeberg, Henrik Bech
In: Journal of Marketing Communications, 24, 2018, 4, p. 412-432
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 412-432
ISSN: 1352-7266
1466-4445
DOI: 10.1080/13527266.2018.1428672
published in: Journal of Marketing Communications
Language: English
Subjects:
Marketing
Business and International Management
Collection: Informa UK Limited (CrossRef)