Rhee, E S.(2019). Brand familiarity as a moderating factor in the ad and brand attitude relationship and advertising appeals. Journal of Marketing Communications, 25(6), 571-585. doi:10.1080/13527266.2018.1461124
MLA CitationRhee, Eun Soo. "Brand Familiarity As a Moderating Factor in the Ad and Brand Attitude Relationship and Advertising Appeals". Journal of Marketing Communications, 25.6 ( 2019 ): 571-585.
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