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Bibliographic Details
Title:	Brand familiarity as a moderating factor in the ad and brand attitude relationship and advertising appeals;
Authors and Corporations:	Rhee, Eun Soo, Jung, Wan Seop
In:	Journal of Marketing Communications, 25, 2019, 6, p. 571-585
published:	Informa UK Limited
Media Type:	Article, E-Article

further information
Physical Description:	571-585
ISSN:	1352-7266 1466-4445
DOI:	10.1080/13527266.2018.1461124
published in:	Journal of Marketing Communications
Language:	English
Subjects:	Marketing Business and International Management
Collection:	Informa UK Limited (CrossRef)

Brand familiarity as a moderating factor in the ad and brand attitude relationship and advertising a...