Validating a modified typology of visual metaphor: Evidence form artful deviation, imagistic elabora...

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Bibliographic Details
Title: Validating a modified typology of visual metaphor: Evidence form artful deviation, imagistic elaboration and ad attitude;
Authors and Corporations: Huang, Ying
In: Journal of Marketing Communications, 26, 2020, 5, p. 509-527
published:
Informa UK Limited
Media Type: Article, E-Article

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Physical Description: 509-527
ISSN: 1352-7266
1466-4445
DOI: 10.1080/13527266.2018.1533489
published in: Journal of Marketing Communications
Language: English
Subjects:
Marketing
Business and International Management
Collection: Informa UK Limited (CrossRef)