Kim, D H.(2019). Actual Dove versus ideal L’Oréal: Impact of self-related brand image on advertising persuasiveness. Journal of Marketing Communications, 25(5), 535-552. doi:10.1080/13527266.2018.1561496
MLA CitationKim, Dong Hoo. "Actual Dove Versus Ideal L’Oréal: Impact of Self-related Brand Image On Advertising Persuasiveness". Journal of Marketing Communications, 25.5 ( 2019 ): 535-552.
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