| Title: | Actual Dove versus ideal L’Oréal: Impact of self-related brand image on advertising persuasiveness; |
|---|---|
| Authors and Corporations: | , , |
| In: | Journal of Marketing Communications, 25, 2019, 5, p. 535-552 |
| published: |
Informa UK Limited
|
| Media Type: | Article, E-Article |
| Physical Description: | 535-552 |
|---|---|
| ISSN: |
1466-4445
1352-7266 |
| DOI: | 10.1080/13527266.2018.1561496 |
| published in: | Journal of Marketing Communications |
| Language: | English |
| Subjects: | |
| Collection: | Informa UK Limited (CrossRef) |