| Title: | The roles of celebrity endorsers’ and consumers’ vegan identity in marketing communication about veganism; |
|---|---|
| Authors and Corporations: | , , |
| In: | Journal of Marketing Communications, 26, 2020, 8, p. 813-835 |
| published: |
Informa UK Limited
|
| Media Type: | Article, E-Article |
| Physical Description: | 813-835 |
|---|---|
| ISSN: |
1352-7266
1466-4445 |
| DOI: | 10.1080/13527266.2019.1590854 |
| published in: | Journal of Marketing Communications |
| Language: | English |
| Subjects: | |
| Collection: | Informa UK Limited (CrossRef) |