New advertising formats: How persuasion knowledge affects consumer responses

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Bibliographic Details
Authors and Corporations: de Pelsmacker, Patrick, Neijens, Peter C.
In: Journal of Marketing Communications, 18, 2012, 1, p. 1-4
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 1-4
ISSN: 1466-4445
1352-7266
DOI: 10.1080/13527266.2011.620762
published in: Journal of Marketing Communications
Language: English
Subjects:
Marketing
Business and International Management
Collection: Informa UK Limited (CrossRef)