APA Citation

Daugherty, T.(2014). eWOM and the importance of capturing consumer attention within social media. Journal of Marketing Communications, 20(1-2), 82-102. doi:10.1080/13527266.2013.797764

MLA Citation

Daugherty, Terry. "EWOM and the Importance of Capturing Consumer Attention Within Social Media". Journal of Marketing Communications, 20.1-2 ( 2014 ): 82-102.

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