eWOM and the importance of capturing consumer attention within social media

Saved in:

Favorite

Bibliographic Details
Authors and Corporations: Daugherty, Terry, Hoffman, Ernest
In: Journal of Marketing Communications, 20, 2014, 1-2, p. 82-102
published:
Informa UK Limited
Media Type: Article, E-Article

Not logged in

further information
Physical Description: 82-102
ISSN: 1352-7266
1466-4445
DOI: 10.1080/13527266.2013.797764
published in: Journal of Marketing Communications
Language: English
Subjects:
Marketing
Business and International Management
Collection: Informa UK Limited (CrossRef)