| Title: | Tweet this, not that: A comparison between brand promotions in microblogging environments using celebrity and company-generated tweets; |
|---|---|
| Authors and Corporations: | , |
| In: | Journal of Marketing Communications, 20, 2014, 1-2, p. 129-146 |
| published: |
Informa UK Limited
|
| Media Type: | Article, E-Article |
| Physical Description: | 129-146 |
|---|---|
| ISSN: |
1352-7266
1466-4445 |
| DOI: | 10.1080/13527266.2013.797784 |
| published in: | Journal of Marketing Communications |
| Language: | English |
| Subjects: | |
| Collection: | Informa UK Limited (CrossRef) |