Barnes, N G.(2014). Missed eWOM opportunities: A cross-sector analysis of online monitoring behavior. Journal of Marketing Communications, 20(1-2), 147-158. doi:10.1080/13527266.2013.797788
MLA CitationBarnes, Nora Ganim. "Missed EWOM Opportunities: A Cross-sector Analysis of Online Monitoring Behavior". Journal of Marketing Communications, 20.1-2 ( 2014 ): 147-158.
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