Title: | Word-of-mouth marketing influence on offline and online communications: Evidence from case study research; |
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Authors and Corporations: | , |
In: | Journal of Marketing Communications, 20, 2014, 1-2, p. 21-41 |
published: |
Informa UK Limited
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Media Type: | Article, E-Article |
Physical Description: | 21-41 |
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ISSN: |
1352-7266
1466-4445 |
DOI: | 10.1080/13527266.2013.797736 |
published in: | Journal of Marketing Communications |
Language: | English |
Subjects: | |
Collection: | Informa UK Limited (CrossRef) |