Um, N.(2016). Antecedents and consequences of consumers' attribution style: Measuring the impact of negative celebrity information. Journal of Marketing Communications, 22(2), 121-134. doi:10.1080/13527266.2013.812133
MLA CitationUm, Nam-Hyun. "Antecedents and Consequences of Consumers' Attribution Style: Measuring the Impact of Negative Celebrity Information". Journal of Marketing Communications, 22.2 ( 2016 ): 121-134.
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