Antecedents and consequences of consumers' attribution style: Measuring the impact of negative...

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Bibliographic Details
Title: Antecedents and consequences of consumers' attribution style: Measuring the impact of negative celebrity information;
Authors and Corporations: Um, Nam-Hyun
In: Journal of Marketing Communications, 22, 2016, 2, p. 121-134
published:
Informa UK Limited
Media Type: Article, E-Article

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Physical Description: 121-134
ISSN: 1352-7266
1466-4445
DOI: 10.1080/13527266.2013.812133
published in: Journal of Marketing Communications
Language: English
Subjects:
Collection: Informa UK Limited (CrossRef)