Title: | Antecedents and consequences of consumers' attribution style: Measuring the impact of negative celebrity information; |
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Authors and Corporations: | |
In: | Journal of Marketing Communications, 22, 2016, 2, p. 121-134 |
published: |
Informa UK Limited
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Media Type: | Article, E-Article |
Physical Description: | 121-134 |
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ISSN: |
1352-7266
1466-4445 |
DOI: | 10.1080/13527266.2013.812133 |
published in: | Journal of Marketing Communications |
Language: | English |
Subjects: | |
Collection: | Informa UK Limited (CrossRef) |