Pelsmacker, P D.(1996). The communication effects of warmth, eroticism and humour in alcohol advertisements. Journal of Marketing Communications, 2(4), 247-262. doi:10.1080/135272696346088
MLA CitationPelsmacker, Patrick De. "The Communication Effects of Warmth, Eroticism and Humour in Alcohol Advertisements". Journal of Marketing Communications, 2.4 ( 1996 ): 247-262.
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