The communication effects of warmth, eroticism and humour in alcohol advertisements

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Bibliographic Details
Authors and Corporations: Pelsmacker, Patrick De, Geuens, Maggie
In: Journal of Marketing Communications, 2, 1996, 4, p. 247-262
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 247-262
ISSN: 1466-4445
1352-7266
DOI: 10.1080/135272696346088
published in: Journal of Marketing Communications
Language: Undetermined
Subjects:
Marketing
Business and International Management
Collection: Informa UK Limited (CrossRef)