The Media Buying Process: Perceptions of Media Sales Representatives

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Bibliographic Details
Authors and Corporations: Bichard, Shannon L., Chambers, Todd, Patwardhan, Padmini
In: International Journal on Media Management, 9, 2007, 1, p. 28-39
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 28-39
ISSN: 1424-1250
1424-1277
DOI: 10.1080/14241270701193474
published in: International Journal on Media Management
Language: English
Subjects:
Strategy and Management
Communication
Collection: Informa UK Limited (CrossRef)