Oyedeji, T A.(2007). The Relation Between the Customer-Based Brand Equity of Media Outlets and Their Media Channel Credibility: An Exploratory Study. International Journal on Media Management, 9(3), 116-125. doi:10.1080/14241270701521725
MLA ZitierstilOyedeji, Tayo A. "The Relation Between the Customer-Based Brand Equity of Media Outlets and Their Media Channel Credibility: An Exploratory Study". International Journal On Media Management, 9.3 ( 2007 ): 116-125.
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