Does Synergy Work? An Examination of Cross-Promotion Effects

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Bibliographic Details
Authors and Corporations: Tang, Tang, Newton, Gregory D., Wang, Xiaopeng
In: International Journal on Media Management, 9, 2007, 4, p. 127-134
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 127-134
ISSN: 1424-1277
1424-1250
DOI: 10.1080/14241270701632654
published in: International Journal on Media Management
Language: English
Subjects:
Strategy and Management
Communication
Collection: Informa UK Limited (CrossRef)