APA Citation

Baetzgen, A.(2015). How Can Brand-Owned Media Be Managed? Exploring the Managerial Success Factors of the New Interrelation Between Brands and Media. International Journal on Media Management, 17(3), 135-155. doi:10.1080/14241277.2015.1088017

MLA Citation

Baetzgen, Andreas. "How Can Brand-Owned Media Be Managed? Exploring the Managerial Success Factors of the New Interrelation Between Brands and Media". International Journal On Media Management, 17.3 ( 2015 ): 135-155.

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