| Title: | How Can Brand-Owned Media Be Managed? Exploring the Managerial Success Factors of the New Interrelation Between Brands and Media; |
|---|---|
| Authors and Corporations: | , |
| In: | International Journal on Media Management, 17, 2015, 3, p. 135-155 |
| published: |
Informa UK Limited
|
| Media Type: | Article, E-Article |
| Physical Description: | 135-155 |
|---|---|
| ISSN: |
1424-1277
1424-1250 |
| DOI: | 10.1080/14241277.2015.1088017 |
| published in: | International Journal on Media Management |
| Language: | English |
| Subjects: | |
| Collection: | Informa UK Limited (CrossRef) |