Niedermeier, A.(2019). “Happy Together”: Effects of Brand Community Engagement on Customer Happiness. Journal of Relationship Marketing, 18(1), 54-76. doi:10.1080/15332667.2018.1534063
MLA CitationNiedermeier, Anna. "“Happy Together”: Effects of Brand Community Engagement On Customer Happiness". Journal of Relationship Marketing, 18.1 ( 2019 ): 54-76.
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