| Title: | Advertising in a Collective-Horizontal Culture: Israeli Lottery Advertisements Between Collectivism and Individualism; |
|---|---|
| Authors and Corporations: | , |
| In: | Atlantic Journal of Communication, 19, 2011, 5, p. 251-267 |
| published: |
Informa UK Limited
|
| Media Type: | Article, E-Article |
| Physical Description: | 251-267 |
|---|---|
| ISSN: |
1545-6870
1545-6889 |
| DOI: | 10.1080/15456870.2011.622195 |
| published in: | Atlantic Journal of Communication |
| Language: | English |
| Subjects: | |
| Collection: | Informa UK Limited (CrossRef) |