Banning, S A.(2007). Factors Affecting the Marketing of a Public Safety Message: The Third-Person Effect and Uses and Gratifications Theory in Public Reaction to a Crime Reduction Program. Atlantic Journal of Communication, 15(1), 1-18. doi:10.1080/15456870701212716
MLA CitationBanning, Stephen A. "Factors Affecting the Marketing of a Public Safety Message: The Third-Person Effect and Uses and Gratifications Theory in Public Reaction to a Crime Reduction Program". Atlantic Journal of Communication, 15.1 ( 2007 ): 1-18.
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