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Bibliographic Details
In: Journal of Consumer Research, 40, 2013, 2
published:
Oxford University Press (OUP)
Media Type: Article, E-Article

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further information
ISSN: 0093-5301
1537-5277
DOI: 10.1086/672166
published in: Journal of Consumer Research
Language: English
Subjects:
Marketing
Economics and Econometrics
Arts and Humanities (miscellaneous)
Anthropology
Business and International Management
Collection: Oxford University Press (OUP) (CrossRef)