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Bibliographic Details
Authors and Corporations:	Becherer, Richard C., Richard, Lawrence M.
In:	Journal of Consumer Research, 5, 1978, 3, p. 159
published:	Oxford University Press (OUP)
Media Type:	Article, E-Article

further information
Physical Description:	159
ISSN:	0093-5301 1537-5277
DOI:	10.1086/208726
published in:	Journal of Consumer Research
Language:	English
Subjects:	Marketing Economics and Econometrics Arts and Humanities (miscellaneous) Anthropology Business and International Management
Collection:	Oxford University Press (OUP) (CrossRef)

Self-Monitoring as a Moderating Variable in Consumer Behavior