Reference Group Influence on Product and Brand Purchase Decisions

Saved in:

Favorite

Bibliographic Details
Authors and Corporations: Bearden, William O., Etzel, Michael J.
In: Journal of Consumer Research, 9, 1982, 2, p. 183
published:
Oxford University Press (OUP)
Media Type: Article, E-Article

Not logged in

further information
Physical Description: 183
ISSN: 0093-5301
1537-5277
DOI: 10.1086/208911
published in: Journal of Consumer Research
Language: English
Subjects:
Marketing
Economics and Econometrics
Arts and Humanities (miscellaneous)
Anthropology
Business and International Management
Collection: Oxford University Press (OUP) (CrossRef)