Arnould, E J.(1989). Toward a Broadened Theory of Preference Formation and the Diffusion of Innovations: Cases from Zinder Province, Niger Republic. Journal of Consumer Research, 16(2), 239. doi:10.1086/209212
MLA CitationArnould, Eric J. "Toward a Broadened Theory of Preference Formation and the Diffusion of Innovations: Cases From Zinder Province, Niger Republic". Journal of Consumer Research, 16.2 ( 1989 ): 239.
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