APA Citation

Yoo, B.(2002). Cross‐group comparisons: A cautionary note. Psychology & Marketing, 19(4), 357-368. doi:10.1002/mar.10014

MLA Citation

Yoo, Boonghee. "Cross‐group Comparisons: A Cautionary Note". Psychology & Marketing, 19.4 ( 2002 ): 357-368.

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