Martin, B A S.(2003). The influence of gender on mood effects in advertising. Psychology & Marketing, 20(3), 249-273. doi:10.1002/mar.10070
MLA CitationMartin, Brett A. S. "The Influence of Gender On Mood Effects in Advertising". Psychology & Marketing, 20.3 ( 2003 ): 249-273.
Remember to check citations for accuracy before including them in your work.