Gaski, J F.(1984). The effects of discrepant power perceptions in a marketing channel. Psychology & Marketing, 1(3-4), 45-56. doi:10.1002/mar.4220010306
MLA CitationGaski, John F. "The Effects of Discrepant Power Perceptions in a Marketing Channel". Psychology & Marketing, 1.3-4 ( 1984 ): 45-56.
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