Sheth, J N.(1992). Acrimony in the ivory tower: A retrospective on consumer research. Journal of the Academy of Marketing Science, 20(4), 345-353. doi:10.1007/bf02725211
MLA CitationSheth, Jagdish N. "Acrimony in the Ivory Tower: A Retrospective On Consumer Research". Journal of the Academy of Marketing Science, 20.4 ( 1992 ): 345-353.
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