Acrimony in the ivory tower: A retrospective on consumer research

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Bibliographic Details
Authors and Corporations: Sheth, Jagdish N.
In: Journal of the Academy of Marketing Science, 20, 1992, 4, p. 345-353
published:
Springer Science and Business Media LLC
Media Type: Article, E-Article

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further information
Physical Description: 345-353
ISSN: 0092-0703
1552-7824
DOI: 10.1007/bf02725211
published in: Journal of the Academy of Marketing Science
Language: English
Subjects:
Marketing
Economics and Econometrics
Business and International Management
Collection: Springer Science and Business Media LLC (CrossRef)