McGinnis, M A.(1984). Improving the profitability of retail merchandising decisions—Revisited. Journal of the Academy of Marketing Science, 12(1-2), 49-57. doi:10.1007/bf02729486
MLA CitationMcGinnis, Michael A. "Improving the Profitability of Retail Merchandising Decisions—Revisited". Journal of the Academy of Marketing Science, 12.1-2 ( 1984 ): 49-57.
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