Fraedrich, J.(1992). Cognitive consistency of marketing managers in ethical situations. Journal of the Academy of Marketing Science, 20(3), 245-252. doi:10.1007/bf02723411
MLA CitationFraedrich, John. "Cognitive Consistency of Marketing Managers in Ethical Situations". Journal of the Academy of Marketing Science, 20.3 ( 1992 ): 245-252.
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