Gotlieb, J B.(1992). The influence of type of advertisement, price, and source credibility on perceived quality. Journal of the Academy of Marketing Science, 20(3), 253-260. doi:10.1007/bf02723412
MLA CitationGotlieb, Jerry B. "The Influence of Type of Advertisement, Price, and Source Credibility On Perceived Quality". Journal of the Academy of Marketing Science, 20.3 ( 1992 ): 253-260.
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