APA Citation

Sambandam, R.(1995). Switching behavior in automobile markets: A consideration-sets model. Journal of the Academy of Marketing Science, 23(1), 57-65. doi:10.1007/bf02894612

MLA Citation

Sambandam, Rajan. "Switching Behavior in Automobile Markets: A Consideration-sets Model". Journal of the Academy of Marketing Science, 23.1 ( 1995 ): 57-65.

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