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Bibliographic Details
Authors and Corporations:	Dutta, Sujay, Guha, Abhijit, Biswas, Abhijit, Grewal, Dhruv
In:	Journal of the Academy of Marketing Science, 47, 2019, 3, p. 417-437
published:	Springer Science and Business Media LLC
Media Type:	Article, E-Article

further information
Physical Description:	417-437
ISSN:	0092-0703 1552-7824
DOI:	10.1007/s11747-017-0522-0
published in:	Journal of the Academy of Marketing Science
Language:	English
Subjects:	Marketing Economics and Econometrics Business and International Management
Collection:	Springer Science and Business Media LLC (CrossRef)

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