Authors and Corporations: | , |
---|---|
In: | Journal of the Academy of Marketing Science, 46, 2018, 4, p. 557-590 |
published: |
Springer Science and Business Media LLC
|
Media Type: | Article, E-Article |
Physical Description: | 557-590 |
---|---|
ISSN: |
0092-0703
1552-7824 |
DOI: | 10.1007/s11747-018-0581-x |
published in: | Journal of the Academy of Marketing Science |
Language: | English |
Subjects: | |
Collection: | Springer Science and Business Media LLC (CrossRef) |